I am a brand designer with wide ranging creative expertise – with over 15 years experience working with both large corporates and small start up brands. I have been recognised nationally and internationally across a wonderful and diverse range of clients whom I am privileged to have worked with. I am not typecast nor hindered by any specific sector or deliverable and really thrive on the challenges each project and client presents. I am dedicated to creating effective design which delivers for both the client and end customer. In a world increasingly cluttered with vying messages I believe a tactical approach is the only way to cut through. Additionally I have an ongoing relationship with YooBee School of Design, as an industry advocate to bring industry knowledge and guide future generations of designers.
BRANDING AND CORPORATE IDENTITY // BRAND STRATEGY // PUBLICATION DESIGN // PACKAGING // COPYWRITING // EVENTS // ENVIRONMENT & INTERIOR // WEB DESIGN // USER INTERFACE DESIGN // INFORMATION ARCHITECTURE // ART DIRECTION
CLIENTS HAVE INCLUDED:
Rinnai, QBE insurance, QBE stadium, Lumley insurance, Vodafone, Vista Entertainment solutions, Vista Group, Vista Foundation, Veezi software, Frank software, Nove, Filta, Kyriak Law, Network Locum (UK), Pacific Yoga (UK), Greentree, New Zealand Defence Force, Ginger IT, James Dunlop, Spark (when known as Telecom), Marketing Association, Diil – Estonian mobile telecommunications (UK), Laterooms.com (UK), Wild Earth vineyard, Royal Holloway University of London, GOSH – Great Ormond Street Hospital children’s charity (UK), Hensley Partners (UK), AMP insurance, Cavalier Bremworth, BNZ Bank, Kiwibank, NAB Bank, TeachFirst NZ, TTS Telco Technology Solutions, Fletcher Building, Kiwibank, McConnell Dowell engineering, DB Breweries, IZON science, Duco events including Thrive, Century Yuasa, Property for Industry (PFI), Auckland Philhamonia Orchestra, Parnell identity, Intek security, Air New Zealand, Tangible media (formerly Jones Publishing).
AWARDS AND HONOURS:
2013 Best Awards, Auckland, NZ Winner of a gold pin in the category ‘Best Effect’ for the Rinnai brand retail design. Created with the DNA design team and Guy Richards design guide.
2012/2013 Published in Logo Book Spanish publisher indexbook selected the LateRooms.com logo as part of their branding showcase. Created in 2006 at L&Co design agency in London. Laterooms.com is ranked among the top of the online hotel booking sector and sold after the rebrand for more than £100M.
2012 Best Awards, Auckland, NZ Awarded bronze in the category ‘Best Effect’ for the AMP ‘Do your thing!’ competition brand. Created with the DNA design team.
2007 Magazine Publishers Association (MPA) Awards, Auckland, NZ Winner of Design of the year in the Contract Magazine category for MOB Magazine (for Telecom) – Winner of Cover of the year in the Contract Magazine category for MOB Magazine (for Telecom).
2006 Best Awards, Auckland, NZ Awarded bronze in the large scale identity category for THRIVE event branding.
2005 Design Week Benchmark Awards, London, UK Winner of the telecommunications category for Diil Estonian Telecommunications. Runner up for best in show for Diil Estonian Telecommunications. Work created while at L&Co design studio, London.