APO

How to visualise music and how it crescendos and decrescendos? Representing the orchestra’s through light painting was the solution with the light revealing the path of the music as it flows out to the audience. The logo is the 3/3 beat of a conductors baton, coincidentally forming the ‘A’ shape required for the Auckland Philharmonia Orchestra. Created with Mary Davy from Ellen&Company and Steve Grant.

TASK: Logo, brand system