PINK LADY APPLES
Campaign branding for Pink Lady® Apples working within the global brand constraints. The hero apple graphic was developed to communicate ‘apples’ as the logo does not say this and the brand is not well known in NZ – this graphic solves this in a single glance. Materials have been refined over two seasons including packaging and feature a partnership with the Breast Cancer Foundation. Over this time sales have more than doubled. Completed with Fresh Produce Marketing and Alchemy Digital.
TASK: Hero graphic, campaign concept, print collateral, website, social media graphics