![](https://cdn.myportfolio.com/909f9b5d-9c00-4e53-9825-b6f3d7e6da6a/9157a98d-0c20-4434-baaf-767b10994198_rw_600.gif?h=700e97f141a167ece3556cb6e009a392)
![](https://cdn.myportfolio.com/909f9b5d-9c00-4e53-9825-b6f3d7e6da6a/40a4184d-fdbe-48c5-bd9b-d65dbd33e327_rw_1920.jpg?h=a6fefc487a79ead4d7585f8e484164f5)
![](https://cdn.myportfolio.com/909f9b5d-9c00-4e53-9825-b6f3d7e6da6a/da0df3c9-15b0-45a3-829c-92c61b3f39f0_rw_1920.jpg?h=4bd73f244ce7f9f337133a3d738167c9)
Laterooms.com is a hotel booking service which offers rooms at late availability at discounted rates. The brand is based on the idea that someone is waiting up for you – literally a late-room. The brand needed to be friendly, straight forward and demonstrate travel which was achieved through simple graphics, a bit of fun and good web functionality (for the time). Results included an improved hit rate of 50% and the business was sold in 2006 for £100 million (after rebrand). Credit:Paul Barlow, L&Co.
![](https://cdn.myportfolio.com/909f9b5d-9c00-4e53-9825-b6f3d7e6da6a/4d7a7ede-023a-4dab-a9cd-29b1da9d3db4_rw_1920.jpg?h=70f9f038f4737a306ae0571e29cce7bb)
![](https://cdn.myportfolio.com/909f9b5d-9c00-4e53-9825-b6f3d7e6da6a/67e3444b-e2b5-45d5-839b-52e1d13c63b3_rw_1920.jpg?h=f4f32ad9328812cc25b9acd022b0e840)
![](https://cdn.myportfolio.com/909f9b5d-9c00-4e53-9825-b6f3d7e6da6a/cc41db03-5a04-44ae-9678-a2698a587b73_rw_1920.jpg?h=5a06cd83915909d118a04764c7331dea)
![](https://cdn.myportfolio.com/909f9b5d-9c00-4e53-9825-b6f3d7e6da6a/b18559a2-41e0-4092-ba99-2fb115e86117_rw_1920.jpg?h=8f4dd0e76151ae2722ccb9b5275acd80)
![](https://cdn.myportfolio.com/909f9b5d-9c00-4e53-9825-b6f3d7e6da6a/fd44d742-0dce-441c-8ce1-c46544bd0cd0_rw_1920.jpg?h=ad36a1c0c070da60ce8763408d271372)
![](https://cdn.myportfolio.com/909f9b5d-9c00-4e53-9825-b6f3d7e6da6a/9d9ec63c-a320-4cbd-aad5-d11eb5fbd659_rw_1920.jpg?h=8dbd303984dc807fdaa3fc0e170b5a18)
![](https://cdn.myportfolio.com/909f9b5d-9c00-4e53-9825-b6f3d7e6da6a/ac9a3847-127b-4f1c-9910-1d11ed437f0b_rw_1920.jpg?h=98f3909f8f9c6474af377516e30c6549)