Changing Tack is a service coaching and supporting high end executives in career progression, leadership and on-boarding.
As a newly formed business it was important to retain Alan Brookbanks name due to his strong reputation in the industry.
Changing Tack is all about making decisions and life change. The name a nautical phrase which is embraced throughout the brand. The brand retains a high end and boutique feel, mirroring the services available.
TASK: Logo, brand system, stationery, website